Intro
Strategic marketing leader with 10+ years of experience driving brand growth, customer engagement, and revenue across luxury retail, hospitality, and experiential businesses. Proven ability to lead integrated marketing strategies spanning digital, CRM, content, partnerships, and live events. Known for translating brand vision into high-performing campaigns that increase traffic, drive conversion, and build long-term customer loyalty.
Professional Experience
Printemps New York
Food & Beverage Marketing Manager
11/2025 - Present, NYC
Lead 360° marketing strategy across six luxury F&B concepts, driving awareness, reservations, and revenue through integrated digital, CRM, social, and experiential campaigns
Manage 4 high-performing social media accounts, generating 150K–300K+ monthly impressions and increasing audience growth by 30% within five months
Develop and execute high-volume content strategy (15–25+ assets weekly), delivering top-performing campaigns exceeding 100K+ views per post
Launch and market 15+ events annually, achieving 70–100% sell-through rates with strong repeat attendance
Own end-to-end campaign execution across CRM, partnerships, PR, and digital channels, aligning brand storytelling with commercial performance
Lead cross-functional creative and production teams, streamlining workflows and ensuring consistency across all brand touchpoints
Partner with executive leadership, culinary, and operations teams to align marketing strategy with business goals and customer experience
Seaport Entertainment Group
Senior Manager, Marketing
09/2022 - 03/2025, NYC
Directed integrated marketing strategy across high-profile properties, including The Seaport, Tin Building, and Pier 17, driving brand growth and on-site traffic
Led a $1M+ out-of-home campaign generating 21M+ impressions and measurable increases in awareness and foot traffic
Owned CRM and lifecycle marketing strategy, increasing open rates by 20%, improving CTR by 2 percentage points, and growing database from 150K to 200K subscribers
Drove a 30% increase in repeat visits through segmentation, lifecycle marketing, and targeted customer engagement strategies
Managed $300K+ paid media budget, optimizing performance and improving CTR by 1.3 percentage points
Led 20+ integrated campaigns annually across digital, experiential, and partnership channels, generating 1M–5M+ impressions per campaign
Directed cross-functional teams and agency partners, streamlining campaign workflows and reducing production time by 30%
Endeavor, IMG Events, Global
Senior Manager, Email & Lifecycle Marketing
03/2020 - 09/2022, NYC
Led lifecycle and CRM strategy for 15+ global events, including Frieze, Taste of Paris, and the Miami Open, across North America, Europe, and Asia
Developed and executed segmentation and automation strategies, generating $1M+ in ticket sales for Hyde Park Winter Wonderland
Increased open rates by 30% and drove demand contributing to sold-out global events through targeted lifecycle campaigns
Executed 50+ campaigns annually across segmented audiences, improving engagement, conversion, and customer retention
Partnered with international stakeholders and luxury brand partners to align marketing strategy across regions and audiences
Howard Hughes Corporation
Manager, Web & Email Marketing
04/2018 - 03/2020, NYC
Led digital marketing strategy across web, email, and paid media for mixed-use and hospitality properties
Improved campaign performance through alignment of messaging, creative, and audience targeting
Streamlined internal processes and enhanced collaboration across marketing and creative teams
AKT InMotion
Manager, Digital Marketing & Design
05/2014 - 04/2018, NYC
Led digital marketing and creative strategy for a luxury fitness brand, driving awareness, engagement, and customer acquisition
Developed branded campaigns and visual assets supporting growth and premium positioning
Partnered with leadership and celebrity talent to align marketing strategy with brand identity and client experience
Core Competencies
Marketing Strategy | Brand Positioning | Integrated Campaigns | CRM & Lifecycle Marketing | Digital & Paid Media | Content Strategy | Experiential Marketing | Partnerships & Influencer Marketing | Customer Growth & Retention | Data-Driven Marketing | Budget Management | Cross-Functional Leadership | Campaign Optimization | Audience Development
Education & Certifications
Bachelor of Arts, Multimedia Journalism (Minor: French)
Summa Cum Laude | GPA: 3.92
DELF | B2 — French Proficiency Certification
Contact
nellyaschumpert@gmail.com
+1 (917) 592-2619