Intro
Strategic Marketing Leader with 10+ years of experience building distinctive consumer brands across wellness, retail, hospitality, culture, and entertainment. Combines brand storytelling and creative execution with deep expertise in CRM, lifecycle marketing, customer journeys, digital experience, and audience strategy. Proven track record developing integrated campaigns that strengthen brand equity, deepen customer relationships, and drive measurable growth across physical and digital touchpoints. Experienced partnering across creative, e-commerce, operations, analytics, agencies, and executive leadership to translate brand strategy into thoughtful, high-quality customer experiences.
Professional Experience
Printemps New York
Marketing Manager
11/2025 - Present, NYC
Lead integrated marketing and customer engagement initiatives for Printemps New York's luxury hospitality and retail ecosystem, translating brand strategy into digital, CRM, social, content, partnership, and experiential programs designed to drive awareness, visitation, engagement, and repeat behavior.
Partner across creative, retail, culinary, operations, finance, PR, and executive leadership to develop seasonal campaigns, customer experiences, and commercial initiatives while maintaining a consistent premium brand experience across physical and digital touchpoints.
Develop CRM and customer engagement campaigns using audience segmentation, behavioral insights, targeted messaging, and performance data to strengthen customer relationships and drive repeat visitation.
Manage four social channels generating 150K–300K+ monthly impressions, increasing audience growth by 30% within five months through thoughtful content strategy, community engagement, and creator collaborations.
Develop and execute 15–25+ marketing assets weekly across photography, video, editorial copy, email, website, social, and creator content while maintaining brand consistency and attention to detail.
Plan and optimize 15+ integrated campaigns and experiential activations annually, leading audience strategy, messaging, channel planning, partnerships, KPI reporting, and post-campaign analysis while achieving 70–100% sell-through rates.
Manage relationships with creative partners, photographers, agencies, creators, media partners, freelancers, and vendors, overseeing production timelines, budgets, and campaign execution.
Seaport Entertainment Group
Senior Manager, Marketing
09/2022 - 03/2025, NYC
Directed integrated consumer marketing across The Seaport, a multi-brand retail, dining, entertainment, and cultural destination, connecting brand, digital, CRM, content, paid media, partnerships, and experiential marketing to drive visitation and customer engagement.
Owned CRM and lifecycle strategy for a 200K-customer database, using behavioral segmentation, customer journeys, personalization, and performance analytics to increase email open rates by 20%, improve click-through rates by 2 percentage points, and grow the database from 150K to 200K.
Developed customer engagement and retention strategies that increased repeat visitation by 30% across key consumer segments.
Led a $1M+ out-of-home brand campaign generating 21M+ impressions, coordinating creative development and execution across agencies, media partners, internal teams, and executive stakeholders.
Managed end-to-end integrated campaigns from customer insight and strategy through creative development, audience targeting, channel planning, launch, reporting, and optimization.
Owned website strategy and digital content operations, managing CMS experiences, campaign landing pages, and CRM integration to create cohesive customer journeys across digital touchpoints.
Partnered across creative, analytics, retail, operations, PR, agencies, and leadership to deliver high-quality customer experiences while balancing brand and commercial objectives.
Endeavor, IMG Events, Global
Senior Manager, Email & Lifecycle Marketing
03/2020 - 09/2022, NYC
Led CRM and lifecycle marketing strategy for 15+ global consumer brands and cultural experiences across North America, Europe, and Asia, including Frieze, Taste of Paris, Miami Open, and Hyde Park Winter Wonderland.
Designed end-to-end customer journeys spanning acquisition, engagement, conversion, retention, and re-engagement using behavioral segmentation, automation, personalization, and customer data.
Managed the complete lifecycle marketing process from audience strategy, journey architecture, segmentation, and targeting through creative development, QA, deployment, reporting, and optimization.
Generated $1M+ in ticket revenue through personalized lifecycle campaigns supporting Hyde Park Winter Wonderland.
Increased email open rates by 30% while contributing to sold-out international experiences through targeted, data-informed customer communications.
Executed 50+ CRM and lifecycle campaigns annually, continuously testing messaging, segmentation, timing, and creative to improve engagement and conversion.
Partnered with global creative, digital, analytics, marketing, and business teams to maintain cohesive customer communications across brands and international markets.
Howard Hughes Corporation
Manager, Web & Email Marketing
04/2018 - 03/2020, NYC
Led digital customer experience initiatives across CRM, email, web, content, and paid media for consumer-facing retail, hospitality, and mixed-use destinations.
Managed CRM operations within Adobe Campaign Manager, developing automated customer journeys, audience segmentation, targeted communications, and database marketing programs.
Designed and maintained digital experiences in Adobe Experience Manager (AEM), connecting campaign strategy with intuitive and consistent customer journeys across web and CRM.
Used segmentation, A/B testing, behavioral insights, and campaign analytics to improve engagement and digital marketing performance.
Partnered closely with creative, digital, analytics, and business stakeholders to translate marketing strategy into customer-facing experiences across channels.
AKT InMotion
Manager, Digital Marketing & Design
05/2014 - 04/2018, NYC
Led digital marketing and creative strategy for a premium fitness and wellness brand, building customer acquisition, engagement, and retention programs across digital channels.
Managed the launch and marketing of the AKT Fitness mobile app, developing customer journeys and integrated campaigns designed to drive adoption and sustained engagement.
Owned customer retention, re-engagement, and win-back programs, using targeted lifecycle communications to strengthen member relationships and encourage repeat behavior.
Developed integrated brand campaigns across web, CRM, email, social, content, and digital experiences supporting customer acquisition and brand growth.
Partnered directly with executive leadership and celebrity fitness talent to translate brand vision into customer-facing marketing and digital experiences.
Used customer insights and campaign analytics to continuously improve engagement, retention, and marketing performance.
Core Competencies
Brand Strategy • Integrated Marketing • CRM & Lifecycle Marketing • Customer Journey Strategy • Customer Acquisition & Retention • Customer Experience • Retail Marketing • Digital Marketing • Content Strategy • Email Marketing • Audience Segmentation • Marketing Automation • Loyalty & Engagement • Social Media Strategy • Experiential Marketing • Partnership Marketing • Influencer Marketing • Website & E-Commerce • Paid Media • Marketing Analytics • A/B Testing • Cross-Functional Leadership • Agency & Vendor Management • Budget Management • Team Leadership
Education & Certifications
Bachelor of Arts, Multimedia Journalism (Minor: French)
Summa Cum Laude | GPA: 3.92
DELF | B2 — French Proficiency Certification
IIN Health & Wellness Certification
Contact
nellyaschumpert@gmail.com
+1 (917) 592-2619