Intro
Hi, I’m Nellya Schumpert — Entrepreneur, Wellness Coach & Creator with a decade in marketing.
I’m the founder of Treatuals, a wellness brand rooted in calm, beauty, and mindful living. My path began in corporate marketing, where I spent over 10 years helping global brands grow through creative vision, strong aesthetics, and data-driven strategy. Along the way, I experienced my own 360° healing journey, which inspired me to merge my professional expertise with my passion for wellness and psychology.
Today, I blend storytelling, brand building, and human connection to inspire transformation — whether through coaching, content, or curated experiences. My work is about creating intentional spaces where both people and brands can grow with clarity and consistency, while choosing themselves fully.
Expertise
Communications Strategy
Web, Email & Social
Lifecycle Marketing
Campaign Management
Project Management
F&B & Hospitality
Brand Strategy
Content Production
CRM Management
E-Commerce
Paid Media Management
Influencer Marketing
Storytelling
Visual Direction
Competitive Analysis
Research
HTML/CSS
Digital Subscriptions/Apps
Professional Experience
Treatuals
Founder & CEO, Certified Wellness Coach & CBT Counselor,
March 2025 - Present, NYC
At Treatuals, I lead as Founder & CEO, weaving my work as a Wellness Coach, product creator, and wellness creator into one mission — helping women choose themselves through calm, mindful living. I create tools, content, and coaching experiences that blend CBT, holistic wellness, and beautiful design to make self-care a daily ritual.
Seaport Entertainment Group
Senior Manager, Content Marketing,
2022-2025, NYC
Led content strategy and communications for Seaport Entertainment Group, driving brand development and audience engagement through strategic marketing campaigns, digital content creation, and paid media initiatives. Managed cross-functional teams and external agencies to amplify brand awareness and elevate the impact of events and entertainment offerings.
Developed and executed multi-channel content strategies, overseeing content production, design, and implementation for key destinations, including the Seaport neighborhood, Tin Building by Jean-Georges, and The Rooftop at Pier 17. Partnered closely with internal leadership and external agencies to create compelling marketing materials, ensuring cohesive messaging across events, brand promotions, and paid media campaigns.
Endeavor, IMG Events, Global
Senior Manager, Email & Lifecycle Marketing, 2020-2022, NYC
Spearheaded email marketing initiatives across global campaigns, developing lifecycle marketing strategies to enhance customer engagement, retention, and ticket sales for multiple events and brand partnerships, while leading email marketing efforts for major global events, including Hall des Lumières in New York, Taste of Paris, Frieze Magazine, Winter Wonderland in London, and the Miami Open Tennis Tournament.
Howard Hughes Corporation
Manager, Web & Email Marketing, 2018-2020, NYC
Produced and managed web and email content for the real estate portfolio and hospitality brands at the Seaport NYC and other US regions, collaborating with creative teams to develop digital assets for marketing campaigns and enhancing email marketing efforts to ensure alignment with brand identity and objectives.
AKT InMotion
Manager, Digital Marketing & Design, 2014-2018, NYC
Managed digital content and design for the AKT brand and celebrity fitness trainer Anna Kaiser, developing creative content for marketing materials, social media, and website assets while collaborating with leadership to create digital strategies that supported business growth and brand positioning.
Education
SMART Mental, 2025
MBA, Cognitive Behavioral Therapy Counseling
Integrative Institute of Nutrition, 2025
Health & Wellness Coaching Certification
CUNY Lehman College, Bronx, 2014
Honors: Summa Cum Laude
Multimedia Journalism, B.A.
French Minor
Languages: French, DELF | B2
Contact
nellyaschumpert@gmail.com
+1 (917) 592-2619