Intro
Marketing and brand strategy leader with 10+ years of experience scaling luxury, lifestyle, and hospitality brands. Expert in brand positioning, go-to-market execution, partnerships, and experiential marketing, with a strong ability to convert creative vision into revenue-driven results through storytelling and customer experience.
Expertise
Brand Strategy & Positioning
Comms & Campaign Strategy
Go-to-Market & Integrated Campaigns
Lifecycle & CRM Marketing
Web, Email & Social Strategy
Content Production & Storytelling
Experiential, F&B & Hospitality Marketing
Partnerships & Influencer Marketing
Paid Media Strategy & Performance
E-Commerce & Digital Growth
Visual Direction
Customer Journey & Subscription Products
Competitive Analysis & Market Research
Project & Cross-Functional Leadership
Technical & Digital Fluency (HTML/CSS, CMS, Apps)
Budget & Vendor Management
Performance & Revenue Growth
Professional Experience
Printemps New York, 1 Wall Street
Food & Beverage Marketing Manager
Feb 2026 - Present
Client Advisor
Nov 2025 - Feb 2026
As a Client Advisor at Printemps New York, I deliver elevated, relationship-driven luxury service rooted in deep product knowledge, storytelling, and personalization. I guide clients through curated fashion and lifestyle selections, build long-term client relationships, and consistently exceed sales goals while representing the brand’s Parisian heritage, attention to detail, and high standards of service excellence in a fast-paced flagship environment.
Seaport Entertainment Group
Senior Manager, Content Marketing
2022-2025, NYC
Led content strategy and communications for Seaport Entertainment Group, driving brand development and audience engagement through strategic marketing campaigns, digital content creation, and paid media initiatives. Managed cross-functional teams and external agencies to amplify brand awareness and elevate the impact of events and entertainment offerings.
Developed and executed multi-channel content strategies, overseeing content production, design, and implementation for key destinations, including the Seaport neighborhood, Tin Building by Jean-Georges, and The Rooftop at Pier 17. Partnered closely with internal leadership and external agencies to create compelling marketing materials, ensuring cohesive messaging across events, brand promotions, and paid media campaigns.
Endeavor, IMG Events, Global
Senior Manager, Email & Lifecycle Marketing, 2020-2022, NYC
Spearheaded email marketing initiatives across global campaigns, developing lifecycle marketing strategies to enhance customer engagement, retention, and ticket sales for multiple events and brand partnerships, while leading email marketing efforts for major global events, including Hall des Lumières in New York, Taste of Paris, Frieze Magazine, Winter Wonderland in London, and the Miami Open Tennis Tournament.
Howard Hughes Corporation
Manager, Web & Email Marketing, 2018-2020, NYC
Produced and managed web and email content for the real estate portfolio and hospitality brands at the Seaport NYC and other US regions, collaborating with creative teams to develop digital assets for marketing campaigns and enhancing email marketing efforts to ensure alignment with brand identity and objectives.
AKT InMotion
Manager, Digital Marketing & Design, 2014-2018, NYC
Managed digital content and design for the AKT brand and celebrity fitness trainer Anna Kaiser, developing creative content for marketing materials, social media, and website assets while collaborating with leadership to create digital strategies that supported business growth and brand positioning.
Education
CUNY Lehman College, Bronx, 2014
Honors: Summa Cum Laude
Multimedia Journalism, B.A.
French Minor
Languages: French, DELF | B2
Contact
nellyaschumpert@gmail.com
+1 (917) 592-2619