Urban outdoor cafe scene with people sitting at green benches and tables, surrounded by potted plants, with a brick building and a modern gray building in the background.

The Seaport NYC Ultimate Guide

Tourism Campaign

Seaport NYC, 2024

Developed strategic itineraries for the Seaport Tourism Campaign to guide visitors through local businesses, fostering connections between customers, our businesses, and neighboring establishments. Led the process from concept to execution—crafting itineraries, producing compelling content through photoshoots and copywriting, and integrating them into the website for seamless visitor exploration. Partnered with NYC Tourism to amplify reach, incorporating these itineraries into email marketing and social media campaigns to enhance engagement and drive foot traffic.

Website homepage for The Seaport, featuring images of cityscapes, people dining, shopping, and exploring, with various sections on activities and guides.

Screenshot of The Seaport website featuring various food and drink options, culinary adventures, events, and accommodation guides.

A webpage for Seaport exploring family-friendly activities, with images showing families and children engaging in activities like playing on a ship's wheel, reading in a library, eating ice cream, participating in culinary events, enjoying meals together, and community outdoor events.

Website page for The Seaport featuring a large header image of a shopping area at night, with text promoting exploration of the seaport. The page highlights holiday gifting options, locally crafted products, well-told gifts, sweet ideas, gourmet to-go items, and the best places to stay. It also offers additional tours such as food, family-friendly editions, date night, local guides, and a day downtown. Each section contains photographs and links to learn more.