Night scene of a city waterfront with an outdoor ice skating rink, lit by string lights, adjacent to a modern pink and purple building. People are skating and walking, with city skyscrapers and a bridge in the background, and a ship docked nearby.

Winterland on The Rooftop at Pier 17

Winter Campaign, Web & Email

Pier 17, 2019

Executed Pier 17's Winterland campaign, leading the launch of web and email communications. Built and maintained the campaign landing page while deploying weekly promotional emails. Managed the subscriber database, ensuring tailored messaging aligned with customer preferences and interests to maximize engagement.

A digital flyer thanking visitors for skating at Winterland Rink with a background of cartoon skaters and Brooklyn Bridge. It promotes a survey, offers a chance to win concert tickets, and lists weekly events with images of food, skating, cocktails, and music.

A digital flyer promoting winter activities at the Pier 17 rooftop, featuring skating, dining, and themed nights with images of ice skating, food, and nightlife.