I’m the founder of Treatuals, a wellness brand rooted in calm, beauty, and mindful living. My path began in corporate marketing, where I spent over 10 years helping global brands grow through creative vision, strong aesthetics, and data-driven strategy. Along the way, I experienced my own 360° healing journey, which inspired me to merge my professional expertise with my passion for wellness and psychology.

Today, I blend storytelling, brand building, and human connection to inspire transformation — whether through coaching, content, or curated experiences. My work is about creating intentional spaces where both people and brands can grow with clarity and consistency, while choosing themselves fully.

Hi, I’m Nellya.

Entrepreneur, Wellness Coach & Creator with a decade in marketing.

Featured Campaigns

Places Where I’ve Worked

Treatuals

Founder & CEO, Certified Wellness Coach & CBT Counselor
2025 - Present

At Treatuals, I lead as Founder & CEO, weaving my work as a Wellness Coach, product creator, and wellness creator into one mission — helping women choose themselves through calm, mindful living. I create tools, content, and coaching experiences that blend CBT, holistic wellness, and beautiful living to make self-care a daily ritual.

Learn More →

Seaport Entertainment Group (Former Howard Hughes Corporation) is a premier entertainment & hospitality company that owns, operates and develops a unique collection of assets positioned at the intersection of entertainment and real estate.

Learn More →

Seaport Entertainment Group, NYC

Sr. Manager, Marketing, 2022-2025
Manager, Web & Email Marketing, 2018-2020

Endeavor, IMG Events, Global

Sr. Manager, Email & Lifecycle Marketing, 2020-2022

Endeavor is a global agency and leader in talent representation, sports and entertainment. Part of the Endeavor network, IMG Events is a market leader in every vertical—live sports, international fashion weeks, art fairs, music, culinary, and lifestyle festivals, among a range of other live experiences across the globe.

Learn More →

AKT InMotion, NYC

Manager, Digital Marketing & Design, 2014-2018

AKT InMotion is a New York City-based fitness company founded by fitness expert Anna Kaiser. Founded in 2013, the AKT program consists of a mixture of circuit training, HIIT, strength, toning, dance cardio, Pilates and yoga.

Learn More →

Brands & Events
I’ve Worked On

2022-2025, Seaport Entertainment Group, NYC

The Seaport NYC
The Rooftop at Pier 17
Tin Building by Jean-Georges
House of the Red Pearl
T.Brasserie
The Frenchman’s Dough
The Fulton by Jean-Georges
Malibu Farm New York

2020-2022, Endeavor, IMG Events, Global

Hall des Lumières
Frieze Magazine & Fairs
Hyde Park Winter Wonderland
Hampton Court Palace Festival
Miami Open
Miss Universe
Taste of London Festival
Taste of Paris Festival
Ladies Scottish Open
The Championships, Wimbledon

2018-2020, Howard Hughes Corporation, Regional

The Seaport NYC
The Rooftop at Pier 17
Malibu Farm New York
The Fulton by Jean-Georges
10 Corso Como New York
OPUS Music Festival

2014-2018, AKT InMotion, NYC

AKT Boutique Fitness Studios

Let’s Connect!

From conceptualizing to executing, I’m ready to help you bring your vision to life!

About

Location

New York City

Expertise

Content Production & Management
Brand Strategy
Communications Strategy
Web & Email Marketing
Lifecycle Marketing
Visual Identity
Project Management
CRM Management
Paid Media & Influencer Marketing

Work

Seaport Entertainment Group, NYC, 2022-2025
Endeavor, IMG Events, Global, 2020-2022
Howard Hughes Corporation, NYC, 2018-2020
AKT InMotion, NYC, 2014-2018

Education

SMART Mental, 2025
MBA, Cognitive Behavioral Therapy Counseling

Integrative Institute of Nutrition, 2025
Health & Wellness Coaching Certification

CUNY, Lehman College, Bronx, 2014
B.A. Multimedia Journalism, French Minor